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About us

Relovely is built by a team that has been building online shops for years

We are Webalize, a software house from Warsaw. Day to day we design and develop online shops and platforms for companies in Europe and the US. Relovely is our own product: we built it because we see clothing resale happening next to brands, not with them.

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Who is responsible for Relovely

Webalize

Software house from Warsaw, the company behind Relovely

Company
Webalize sp. z o.o.
Address
Plac Bankowy 2, 00-095 Warszawa
Registry (KRS)
0000822439
Tax ID (NIP)
5252811769
webalize.me

The people behind Relovely

The product is the responsibility of Webalize's co-founders. It is designed and developed by the same team that builds shops for our clients every day.

Webalize in brief

Webalize is a software house from Warsaw. We build custom software: online shops, B2B platforms and web applications.

Webalize website
  • E-commerce every dayWe design and develop online shops, including on Shopware and Next.js, and B2B platforms integrated with ERP systems.
  • Clients in Europe and the USWe work for companies from many industries, in a European time zone, in Polish and English.
  • No middlemenClients talk directly to the designers and developers who build the product.
  • For years, not for one projectWe look after products from consulting and launch to years of development and maintenance.

How the idea started

It started with something we noticed at one of the brands we work with.

  1. What we noticed

    Customers had organised their own second-hand market

    At a fashion brand we work with, customers were selling the brand's clothes to each other in a social media group. New listings appeared every day, alongside “looking for” and “will swap” posts.

  2. The problem

    The brand got nothing out of it

    No contact with the customer, no traffic to the shop, no idea what happened to its products. Anyone who didn't find an item in the group kept searching on classifieds sites full of other brands.

  3. The gap

    A resale programme of your own is a project of its own

    Large brands build their own resale programmes. For a mid-sized brand that is a separate project: payments, shipping, disputes, payouts and regulations, then the day-to-day running.

  4. Relovely

    A ready platform in the brand's colours

    We built a platform that a brand launches on its own subdomain, without hiring anyone. The first pilot, with a kidswear brand, starts in Q1 2027.

Why we do it

We believe resale should be part of the brand, not something that happens next to it.

  • Second-hand happens anyway

    People have always resold clothes. We want them to be able to do it with a brand they know: with buyer protection, tracked shipping and no haggling in the comments.

  • Good things have more than one owner

    Especially children's clothes: kids grow out of them before they wear them out. Every item that goes to its next owner stays in use for longer.

  • Europe is changing the rules for fashion

    The EU bans large companies from destroying unsold clothing and makes producers responsible for collecting textiles. Resale is becoming part of a brand's everyday work.

    EU regulation calendar

  • A tool made for Europe

    Local payments and carriers, many languages and currencies, EU rules from day one. We want a brand from any EU country to be able to start without a rebuild.

What guides us

Five principles behind every product decision we make.

  • The customer stays with the brandSales happen under the brand's logo and on its subdomain, and the money from a sale can come back to its shop as credit with a bonus.
  • No operations on the brand's sideModeration, disputes, shipping and payouts follow fixed rules, and the Relovely team handles the exceptions.
  • Fair to sellersSellers choose between a payout to their bank account and shop credit. Credit is an extra with a bonus, never the only option.
  • Regulations from day oneDSA, DAC7 and the GDPR are part of the platform's design, not something added after launch.
  • We say how things areWe don't publish results we don't have yet. We'll share the first pilot's numbers once we've measured them, and about other companies we only write what they publish themselves.

Sign up your brand for the pilot

Start with your e-mail and shop address. You'll finish the application on the next screen, and then we'll set up a short call about your brand's needs.

Applying is free and doesn't commit you to anything.