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Toys and kids' gear

A good toy is enough for several children

Parents resell toys once their child has outgrown them. With Relovely they do it on your subdomain, with the age and description from your catalogue, and the platform keeps recalled products out.

Example listing

Your brand

Wooden shape sorter

€12

New €30

Filled in from the brand's catalogue

Age
18 months+
Material
Beech wood
Pieces
12
Collection
2024
Condition
Very good
Sold by a private personComplete: 12 of 12 pieces

Toys stay in good shape longer than children play with them

Children outgrow a toy within months, while the toy itself is often almost new. Parents sell it in groups and on marketplaces, where completeness and safety are hard to check.

  • Short playtime

    Age-specific toys get boring quickly, so in homes with children something is always changing hands.

  • Safety first

    A parent buying a used toy wants to know it's complete and hasn't been recalled. That's hard to check in an ordinary listing.

  • The same parents as in kidswear

    Toys are bought by parents who also look for clothes, so both categories work well on one platform.

Set up for toys and kids' gear

During setup we configure your brand's categories and filters. The features below are part of the pilot unless marked otherwise.

  • Age and completeness

    The age range from your catalogue and a question about completeness in every listing.

  • Recalled products blocked

    The platform blocks recalled products by checking them against the EU's Safety Gate system.

  • No high-risk categories

    Categories with safety requirements, such as car seats, are blocked at platform level.

  • Data from your catalogue

    Name, material, age and photos fill in by themselves. Parents add photos, the condition and completeness.

  • A “Looking for” board

    Parents post what they're looking for, and sellers with a matching item get a notification.

    In a later phase

Example filters

Age

  • 0–12 months
  • 1–3 years
  • 3–6 years

Category

  • Sorters and puzzles
  • Blocks
  • Vehicles
  • Soft toys

Completeness

  • Complete
  • Pieces missing

Condition

  • New in box
  • Very good
  • Good

How it will work in your brand

  1. 1

    We connect your catalogue with ages and categories

    We link the platform to your shop and agree which categories are allowed and which are blocked for safety reasons.

  2. 2

    Parents list from their order history

    They pick a toy they bought from you and add photos, the condition and completeness. The catalogue fills in the rest.

  3. 3

    The parcel goes to a pickup point

    Buyers pay online and sellers drop the parcel off at a carrier's drop-off point.

  4. 4

    Cash or a code for your shop

    Once the parcel is collected and the 48 hours to report a problem have passed, sellers choose a payout or a bonus code for your shop.

Damaged boxes and returns in your outlet

Toys with damaged packaging, returns and ex-display items sit next to parents' listings. Orders reach your shop like any other order and your warehouse ships them.

Questions from brands in this industry

All questions

Sign up your brand for the pilot

Start with your e-mail and shop address. You'll finish the application on the next screen, and then we'll set up a short call about your brand's needs.

Applying is free and doesn't commit you to anything.