Questions brands ask us
These are the concerns we hear most often before a decision. Where something hasn't been decided yet, we say so.
Model and benefits
Whether second-hand under your brand makes sense, and how it differs from where your customers already resell.
The brand we're starting our first pilot with had that worry when it set up a resale group, and it didn't happen. We still measure it in the pilot by checking whether participants buy new products in your shop. Credit with a bonus also sends the money from resales back to you.
On Relovely, your products sell among your brand's fans, and listing takes a moment because details and photos come from your catalogue. Unlike a Facebook group, the money waits until the parcel is collected and the 48 hours to report a problem have passed, and shipping and size search work automatically. The buyer fee won't be higher than on Vinted.
In an outlet you sell your own stock: overstock, seconds and returns from your warehouse, usually at a discount. On Relovely it's mostly your customers who sell, passing on items from your brand that they no longer use to each other. The brand doesn't buy back, store or ship anything, and sellers can turn their earnings into a code for your shop. You can still run your own outlet alongside, on the same platform.
No. Customers sell to each other and send the parcels themselves, so the brand doesn't buy back or store anything. Your warehouse only handles outlet orders, if you run an outlet, just like ordinary shop orders.
No. Anyone can list a product of your brand. For your shop's customers, the order history makes listing faster, because the details and photos come from your catalogue.
Yes. Next to your customers' listings you run an outlet with seconds, returns and samples. Outlet orders reach your shop like ordinary orders and your warehouse fulfils them, while buyers keep their full consumer rights.
Support and money
How much work stays with your team and how the money flows.
Platform rules settle most situations: buyers have 48 hours after collection to report a problem, then the money goes to the seller. Cases the rules can't settle go to the Relovely team. Your team doesn't handle day-to-day support.
The seller chooses. Once the parcel has been collected and the 48 hours to report a problem have passed, the money goes to their balance. They can withdraw it by bank transfer or turn it into a code for your shop with a bonus, which you set during implementation. The code comes back to you as an order.
Payments are handled by a licensed payment provider, which releases the money to the seller only once the transaction is complete. Your brand never touches customers' money.
The brand pays a one-off implementation fee, a monthly subscription and a percentage of resale sales. The buyer pays a purchase protection fee no higher than on Vinted, and the seller pays no commission when paid out as a shop code. We'll publish the amounts before the pilots start.
See pricingTechnology and law
Connecting your shop, markets, customer data and regulation.
We connect Relovely to your shop's system through its API: we fetch the catalogue and order history and issue codes for your shop. We'll publish the list of ready integrations once it's decided. The application form asks about your platform, and brands' answers decide the order of integrations.
We're launching the first pilots in Poland: buyers pay with BLIK or by card, sellers drop parcels off at InPost lockers, and prices are in złoty. We'll add more countries and languages after the pilots, starting with the markets of the brands in the programme. That's why the form asks where you sell.
Yes. The platform runs on a subdomain of your shop, e.g. second.yourbrand.com, with your logo, colours and e-mails. To your customers it's part of your brand.
We store customer data on servers in the EU, in line with the GDPR: consents keep a history of changes, and customers can delete their account and data. If a service provider, such as the payment provider, processes data outside the EEA, we name it and state the legal basis.
From the start, the platform handles DSA requirements, meaning content reports and moderation decisions with a statement of reasons, and collects the seller data needed for DAC7 reporting. Who formally operates the platform, and so is party to the terms and files the DAC7 reports, will be decided before the pilots start. We'll update this answer once it is.
Pilot
Timing, cost and what we need from your brand.
Implementation pilots start in Q1 2027. Until the end of 2026 we're talking to brands about their requirements and adapting the platform to them. There's no limit on places.
No. Applying is free and non-binding. Afterwards we arrange a short call about your brand's requirements, and you decide on taking part only once you know the terms.
Pilot programme termsBrands in the Q1 2027 pilots get pilot terms. We'll go through them in the call about your brand's requirements, before you sign anything.
Relovely suits D2C brands with their own shop, recognisable and durable products and a community: a group, a newsletter or customer accounts. We're looking for shops with at least a few thousand visits a month. If you're not sure, apply and we'll assess it after looking at your shop.
See the pilot criteriaIs your question missing? Add it to your application and we'll answer it in the call about your brand's requirements.
Go to the applicationSign up your brand for the pilot
Start with your e-mail and shop address. You'll finish the application on the next screen, and then we'll set up a short call about your brand's needs.