As of October 2026
Relovely or Archive?
Archive runs resale programmes for brands such as The North Face and lululemon, combining resale between customers with trade-in and partner logistics. Relovely focuses on resale between customers and the brand's outlet.
In short
- Scale and clientsArchive reported over 50 brands in 10 countries (February 2025). Relovely starts its first pilots in 2027.
- Trade-in and logisticsArchive combines resale between customers with trade-in handled by logistics partners or in the brand's warehouse. Relovely doesn't offer trade-in at launch.
- PricingArchive doesn't publish prices. Relovely publishes its setup fee, subscription and share of sales.
Point by point
- Model
- RelovelyResale between customers and the brand's outlet, on the brand's subdomain.
- ArchiveResale between customers within the brand's experience, plus trade-in for store credit.
- Where it runs
- RelovelyLaunching in Poland with BLIK, InPost and złoty. More markets after the pilots.
- ArchiveOver 50 brands in 10 countries (February 2025); offices in New York and San Francisco, and a European office since January 2026.
- Example programmes
- RelovelyFirst implementation: a kidswear brand, starting in Q1 2027.
- ArchiveIncluding The North Face Renewed, Hanna Andersson and lululemon Like New.
- Seller payout
- RelovelyCash or a bonus code set by the brand.
- ArchiveSet per programme; for example, 125% as a gift card at the launch of Hanna Andersson's programme (2023).
- Logistics
- RelovelyNo warehouse: parcels go straight from seller to buyer.
- ArchiveIn resale between customers, sellers ship to buyers; for trade-in, logistics partners or Archive's warehouse software in the brand's own warehouse.
- Pricing for brands
- RelovelyPublic: setup fee, subscription and a share of sales. Amounts before the pilots start.
- ArchiveNot public.
Relovely is described as offered in the pilot. The first implementations start in Q1 2027, and we'll publish the price list with amounts before they do.
When Archive is the better choice
- You want to combine resale between customers with trade-in and partner logistics.
- You sell in North America or Western Europe.
- You want a programme built around your own resale model.
When Relovely is the better choice
- You're a mid-sized brand and want to start without a warehouse or refurbishing.
- You're starting in Poland or Central Europe and need local payments and delivery.
- You want to know the full cost before a sales call.
Questions about this comparison
All questionsSources
Information about other companies comes from their public pages (as of October 2026). Offers change, so check the current terms at the source before you decide.
- archiveresale.com/products/peer-to-peer-marketplace
- archiveresale.com/solutions/resale-logistics
- archiveresale.com/clients/brands
- archiveresale.com/blog/archive-secures-30-million-in-series-b-funding
- archiveresale.com/blog/hanna-andersson-launches-hanna-me-downs-resale-service
- archiveresale.com/about/careers
- archiveresale.com/blog/2025-year-in-review
Names and trademarks belong to their owners. Relovely is not affiliated with the companies compared.
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