As of October 2026
Your customers already sell on Vinted. What does Relovely change?
Vinted is a convenient place to sell anything, and sellers pay no commission there. Relovely doesn't compete on price. It gives a brand its own resale, where the customer stays with the brand and the money can come back to the shop.
In short
- Under your brandSecond-hand of your products runs on your subdomain, not on a general marketplace.
- Listing from order historyData and photos from your catalogue instead of typing everything from scratch.
- Money comes back to your shopA bonus code turns a sale on your platform into an order with you.
Point by point
- Who runs it
- RelovelyYour brand, on your subdomain and in your colours.
- VintedVinted. Listings are created on a general marketplace, outside the brand's channels.
- Audience
- RelovelyYour shop's customers, newsletter and brand community.
- VintedA very large general audience.
- Listing
- RelovelyFrom the customer's order history in your shop: data and photos from your catalogue.
- VintedSellers add photos, a description and details themselves.
- Seller fee
- Relovely0% when choosing a code for your shop. Terms for bank payouts come with the price list.
- Vinted0% commission on sales.
- Buyer fee
- RelovelyFor purchase protection, no higher than on Vinted.
- VintedA Vinted fee added to the order.
- Money from sales
- RelovelyCash or a bonus code for your shop.
- VintedStays with the seller, outside your shop.
- Data for the brand
- RelovelyReports: listings, sales, codes issued and redeemed, new customers.
- VintedSales happen outside the brand's channels, so they don't show up in its reports.
Relovely is described as offered in the pilot. The first implementations start in Q1 2027, and we'll publish the price list with amounts before they do.
When Vinted is the better choice
- You don't want to run or pay for your own platform.
- You don't need resale data or money flowing back to your shop.
- The widest possible reach matters more than your brand's audience.
When Relovely is the better choice
- You want the second-hand of your products to run under your brand.
- You want part of the money from sales to come back to your shop as orders.
- You have a community that already resells your products, such as a Facebook group.
- You want to sell your outlet next to customers' listings.
Questions about this comparison
All questionsSources
Information about other companies comes from their public pages (as of October 2026). Offers change, so check the current terms at the source before you decide.
Names and trademarks belong to their owners. Relovely is not affiliated with the companies compared.
Sign up your brand for the pilot
Start with your e-mail and shop address. You'll finish the application on the next screen, and then we'll set up a short call about your brand's needs.